Evelio & Adam breakdown the best and worst cereal packaging design so you can elevate your packaging easier.

Evelio Mattos: Evelio Mattos is a seasoned packaging designer with over 15 years of experience working with luxury brands to introduce innovative packaging solutions to the market. He is also recognized for his public speaking engagements worldwide, where he shares insights on improving packaging design.

Adam Peek: Adam Peek has been a prominent figure in the packaging industry for 17 years, engaging in packaging procurement, design, and sales. Adam hosts a podcast dedicated to packaging, conducted a TED talk on the subject, and authored a children's book about packaging, solidifying his role as an influencer in the packaging community.

Join Evelio Mattos and Adam Peek as they delve into the fascinating world of cereal packaging on this episode of Packaging Unboxed. From the supermarket aisles to the intricate design choices made by brands, they explore what makes cereal packaging effective and where there's room for improvement. The conversation transitions from the overwhelming conformity found in cereal aisles to innovative ideas that can break the traditional packaging mold.

Evelio and Adam discuss their recent visits to supermarkets like Kroger and AJ's, and the ubiquitous sea of yellow that dominates the cereal section. They analyze packaging designs of well-known brands, contemplating standout features and missed opportunities for differentiation. With a focus on SEO keywords such as "cereal packaging design," "supermarket aisle strategies," and "consumer engagement," they provide actionable insights for both established brands and new entrants in the cereal market.

• The current state of cereal packaging is largely uniform, with a dominant presence of yellow and similar design templates across brands.


• Innovative packaging ideas, such as more interactive labels or QR codes, can create a competitive edge by enhancing consumer engagement.


• Evaluating other aisles and products for packaging inspiration may reveal opportunities to stand out from the traditional cereal box approach.


• Sustainability and efficiency also play key roles, with a shift towards bulk buying and flexible bags offering potential benefits.


• While strong brand recognition can sometimes overshadow poor design choices, continuous packaging innovation remains crucial for market success.

• "There's a tremendous amount of conformity in the cereal aisle and not a lot of brands that were doing things to stand out." — Adam Peek


• "You really have to consider all these little details because this is what makes your packaging stand out." — Evelio Mattos


• "Why does the brand that's crappy for you have all the fun in the packaging?" — Evelio Mattos


• "Creating shareable moments, creating games, creating all that stuff is already happening." — Adam Peek


• "Getting on shelf isn't the goal. You got to move through a product." — Evelio Mattos

• Adam Peek on TED


• Magic Spoon Cereal


• For an in-depth understanding of sustainable packaging, check GreenBlue’s Sustainable Packaging Coalition.

Tune into the full episode to explore further insights into cereal packaging and discover how brands can harness creativity and innovation in this competitive space. Subscribe for more thought-provoking episodes from Packaging Unboxed.

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